Serving Those Who Serve
Honoring the courage and sacrifice of those who protect our country through service, advocacy, and education that inspires action.
Founder
Emily Cooney
Inspired by her grandfather, a proud U.S. Air Force veteran, Emily Cooney founded this initiative to honor the courage and sacrifice of those who protect our country, while advocating for them, providing meaningful support, and educating communities on why it is our turn to serve.
About
Through service drives, fundraising efforts, and engagement with community leaders and elected officials, the initiative works to raise awareness of the needs of veterans and active-duty service members while creating tangible ways for communities to give back.
Ways to Serve
- Write thank-you letters to service members and veterans
- Create and donate care packages for deployed troops
- Volunteer at VA hospitals or veteran support centers
- Support veteran-owned businesses in your community
- Organize or participate in local service and donation drives
Why We Serve: School Tour
The “Why We Serve” School Tour is an educational initiative that brings conversations about service, sacrifice, and civic responsibility directly into schools and youth communities.